The attention merchants : the epic scramble to get inside our heads /

"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of...

Descrición completa

Detalles Bibliográficos

Autor Principal:	Wu, Tim
Idioma:	inglés
Publicado:	New York : Vintage Books, a division of Penguin Random House LLC, 2017 2016
Subjects:	Advertising Marketing Consumer behavior
Acceso en liña:	https://catalogo.acervo.nic.br/cgi-bin/koha/opac-detail.pl?biblionumber=2805
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!