The attention merchants : the epic scramble to get inside our heads /

"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of...

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Detalles Bibliográficos

Autor principal:	Wu, Tim
Lenguaje:	inglés
Publicado:	New York : Vintage Books, a division of Penguin Random House LLC, 2017 2016
Materias:	Advertising Marketing Consumer behavior
Acceso en línea:	https://catalogo.acervo.nic.br/cgi-bin/koha/opac-detail.pl?biblionumber=2805
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